Ella Gershon
Turning Passion for Sports into Purposeful Work
About Me
Hi, my name is Ella Gershon. I am a sophomore at the University of Michigan pursuing a degree in Sport Management with a minor in Entrepreneurship. I am passionate about the intersections of sports and business, specifically client relations, agency work, and branding. On campus, I am an active member of the Michigan Sports Law Group (MSLG), Sport Business Inclusion Community (SBIC), and Michigan Women Empowerment in Sport & Entertainment (MWESE). Beyond the classroom, through my experiences as a retail associate, co-founder of a small business, and a student board member for Memorial Sloan Kettering, I have developed strong communication, problem-solving, and leadership skills while learning the importance of collaboration and relationship building. I am eager to gain hands-on experience and am always looking for opportunities to learn more about the industry.
Resume
Education
University of Michigan - Ann Arbor, MI
Expected Graduation: May 2029
The Chapin School - New York, NY
2012 - 2025
Experiences
Hamptons Hound
Co-Founder & Owner
2020 - Present
Memorial Sloan Kettering Cancer Center
Student Board Member
Treasurer, Secretary, Leadership Committee
2018 - 2025
Poxabogue Golf Center
Customer Service & Retail Associate
2023 - 2026
Bachelor of Arts: Sport Management
Minor: Entrepreneurship
Member: Kappa Kappa Gamma Sorority, Michigan Sports Law Group (MSLG), Michigan Women Empowerment in Sport & Entertainment (MWESE), Michigan Sport Business Inclusion Community (SBIC)
Activities: Varsity Basketball 2021-25 (Captain 24-25), Chapin Admissions Student Ambassador (CASA), Junior Varsity Volleyball Manager, Gator Hoops Basketball Mentor & Coach (2023-25)
Awards: Chapin Varsity Basketball All-Time Scoring Leader (1,236 points), Varsity Basketball 2x MVP, 3x AAIS League All-Star Award, Chapin Old English C - Highest Award in Athletics
Co-founded a small dog treat business (hamptonshound.com) focused on baking, packaging, and marketing all-natural treats both in-person and online. Managed social media and the company website while donating 15% of net profits to The Scarlett Fund at Memorial Sloan Kettering for pediatric cancer research.
Skills: Communication, Marketing, Creative Problem Solving, Collaborative Leadership
Served on the leadership committee as both Treasurer and Secretary, managing finances and organizational records while coordinating fundraising efforts, community events, and event production to raise awareness and funds for pediatric cancer research at Memorial Sloan Kettering
Skills: Communication, Collaborative Leadership, Teamwork, Creative Problem Solving, Fundraising, Project Fundraising
As a pro-shop associate, I reported directly to the owners and served as the first point of contact for guests, being a key factor in their experience. I gained proficiency in POS systems and professional phone skills to check in golfers. Other responsibilities included checking in golfers, managing inventory, driving sales, and maintaining the showroom and checkout.
Skills: Customer Service, Point of Sale (POS) Systems, Professional Phone Skills
Feeding the Fans at LA28
For 217: Business Communications we were tasked with developing an evidence based recommendation to enhance the LA28 Olympic & Paralympic Games. Centering our proposal around food as a driver of fan engagement and revenue, my group proposed intentionally curated Olympic Food Boxes to showcase the culinary diversity of Los Angeles and reflect on its Olympic history.
My Work
Closing the Awareness Gap in Metro Detroit Youth Tennis
For my SM 246: Principles of Marketing final presentation my group was tasked with developing a sport marketing plan to increase youth tennis participation in Metro Detroit. We identified cost perception and awareness as the primary barriers of participation which led us to design our project of "First Serve Saturdays" a free, beginner clinic to bridge the gap between awareness and enrollment. Our proposal included an analysis, marketing mix & segmentation, and our execution strategy with a $5,000 budget.
Rethinking the Advising System at Michigan: The MAISS Proposal
For my SM 101 Public Speaking course I was tasked with creating a proposal aimed towards improving the Academic Advising departments performance and student engagement. My group focused on creating an AI-powered academic advising program 'MAISS'. Through research, we identified key gaps in the system and proposed a hybrid solution: 24/7 AI chatbot and proactive student outreach in order to improve response times and personalize the advising program at the University of Michigan.
Let’s Connect!
